Beyond the direct sales potential, the holiday season provides a rare opportunity to leverage the large volumes of traffic for consumer behavior analytics. Collection of real-time data is essential to any eCommerce site. The more data we have the more insight we get into our shoppers’ experience, the more educated decisions we can make when optimizing our site.
Category Archives: Ecommerce
How Leading Apparel Supplier, Castro, Went from Strictly In-Store to Successful Omni-Channel Retailing in Less Than One Year
When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in m-commerce. And not because we thought the project would be simple. Making extremely complex, highly visual content look great and load fast on the small screen is always a challenge. In Castro’s case, we also had to simultaneously accommodate Hebrew and English versions and cater to an extremely diverse target audience with different needs, tastes, and shopping habits. Still, what... Continue ...