In the aftermath of Hurricane Sandy and its debilitating effects on the eastern seaboard, the 5 Ps— Proper Preparation Prevents Poor Performance—are essential for proactively assuring the integrity of your Ecommerce business. Having short-term and long-term strategies in place will help your operations run smoothly, especially with the holidays fast approaching.
Category Archives: Announcements
Google’s New Webmaster Tools, Benefits of E-mail Marketing and A Checklist To Boost Online Checkouts
Google announced several tools this month which may benefit webmasters and e-commerce websites. These tools give businesses control over back links and allow for simplified tag management. A checklist to boost online checkouts comes out just in time for the holidays, and research shows the effectiveness of email marketing, particularly towards older consumers.
Recent research has shown that utilizing empathy can create more effective advertisements and the amount of time it takes to send out a triggered email after a customer action matters. We have also learned that an e-commerce website’s search filters can affect click through rates and that content marketing can help businesses connect to customers, often for free.
Search engine optimization can have a major impact on your businesses success. You should be familiar with SEO techniques and utilize them to help ensure a higher page ranking. A recent study shows that over half of organic search clicks go to the first link on a results page. You should also ensure that all your content is properly optimized and consider e-mail marketing to target potential purchasers.