Ecommercepartners.net

This week in ecommerce, a new study reveals that the top one third of ecommerce vendors deliver an exceptional customer experience and have very high satisfaction scores. In other news, people under the age of 35 prefer to use Safari and Chrome instead of Internet Explorer, and mothers are using smartphones to keep their children entertained. Google has unleashed several algorithm updates, which have affected website rankings for many webmasters. E-retailers are also taking a multi-platform approach to marketing their products through social media.

Read the rest of this entry »

This week in ecommerce, online retail stores are seeing a certain rise in sales. Some of the highlights we’ve seen are:

1)      Will online retail sales finally exceed their B&M counterparts in the near future?

2)      Optimizing your company Twitter account

3)      Anand Subramaniam insight on enhancing online customer experience

4)      Define your businesses value proposition to increase awareness, loyalty & authority

Read the rest of this entry »

Early last week, ECommerce Partners was a proud sponsor of INSIGHT 2012, the BlueCherry Customer Conference in Atlantic City, New Jersey.

Gil Levy Presents: Latest Trends in Ecommerce

Read the rest of this entry »

In Ecommerce news this week, retailers are finding new and innovative ways to market their products and to increase exposure to their business. In an effort to increase online sales, virtual retail businesses are looking into social gifting, utilizing open platforms, and harnessing new technologies to bring their marketing to the top. Online businesses are also looking into ecommerce strategies and best practices to ensure that their website and online shopping portals are up to par with new industry standards.

Read the rest of this entry »

Is Ecommerce a Perfect Solution for Retailers that Sell Shoes?

According to new figures released in January of 2012 by IBISWorld, shoe sales are predicted to grow to $7.8 million, generating a 16.3% increase in online sales over the past year. IBISWorld industry analyst, Brian Bueno, noted that, “The industry has grown furiously for more than a decade as consumers increasingly shift purchases online. Every year, more than 100 million Americans purchase goods from the online retail marketplace, one of the fastest growing industries in the United States.”

The rapid growth of online shoes sales can partially be attributed to the rapid success of Zappos.com, which was sold to Amazon in 2009. The customer-centric business model has created a climate that attracts online shoe shoppers, and with this new data, more business owners with brick and mortar stores are expanding their market reach by using ecommerce solutions to create an online store that will give their customers better and more convenient purchasing options.

Read the rest of this entry »

Retailers Making Inroads by Joining Ecommerce Market

Big and small businesses alike are now joining the ever-expanding online shopping network, and many are also taking advantage of established shopping portals such as Amazon.com to promote their products. George Manlove, CEO of Vann’s shoe company, established his ecommerce store 15 years ago, as one of the first ecommerce sites to receive CE vendor authorization. Manlove, like many other vendors, has also become a third-party seller on Amazon, and he states that while he competes with Amazon, the increase in traffic to his website is well worth it. Other retailers have also used this ecommerce strategy to gain more exposure for their brand and to increase traffic to their website.

Read the rest of this entry »

Big Changes are Coming to Google: Algorithm Updates & Semantic Search

The WSJ published an article discussing changes expected to sweep Google, America’s most popular search engine. Several new changes were discussed in the article including more than blue links in the search results, ‘semantic’ search, and a broader collection of results from search queries. According to Search Engine Land, Google has already been providing answers to questions and more information than just the blue links and has also used ‘semantic’ search in order to understand the meaning of words to produce more relevant search results. The third change may involve using a wider collection of entities to create a more comprehensive list of relevant search terms.

Read the rest of this entry »

Pinterest a Great Marketing Tool for Ecommerce Retailers

Pinterest, the popular social media site, allows users to pin their favorite videos and images on a personalized ‘virtual pin board.’ For ecommerce stores, this popular social media outlet is perfect for marketing products to a large audience, and by pinning the best pictures of their products, retailers can increase online exposure and generate more interest in their store. Once Pinterest users discover the pictures, they can easily share them with everyone that follows their pins. With 7.2 million users and 328% growth in the past year, Pinterest is an exciting new platform that online retailers should use to share their products and connect with people that are familiar with their brand. This is a great online marketing tool that should not be overlooked and can help draw traffic and life long customers to your website.

Read the rest of this entry »

Improvement in Image Recognition Technology an Asset to Ecommerce Vendors

Many e-retailers are beginning to capitalize on the improvements in advanced image recognition technology that has recently been introduced to the market. This technology allows consumers to snap a photograph of their favorite products with their mobile device and then access a list on their smart phone of products similar to the photo they took. This creates new ways for online retailers to interact with consumers. By incorporating image recognition into an ecommerce platform, retailers can position themselves to meet the needs of their customers and to connect with customers that are searching for the products that they offer.

Read the rest of this entry »

Tips to Optimize Your Website for Search Engines

Most ecommerce websites can have hundreds or even thousands of pages. Having so many pages might make it difficult to effectively optimize each page for search engines. Online retailers can create search engine friendly websites by utilizing internal linking networks to make it easier for the search engines to crawl all of the web pages on the site. Retailers should also improve their internal site search so that users will receive a relevant list of products after using your company’s search bar. Websites that feature consolidated pages, ease of use, and an intuitive navigation system rank better with the search engines and provide a better customer experience. By optimizing your site to be user friendly, retailers will drive more traffic leading to more sales and conversions.

Read the rest of this entry »