Upon entering the Javits Center, I was immediately hit by the energy of retailers and vendors alike, as they scrambled to prepare for the immense event that is the NRF Retail’s BIG Show. (The jitters of anticipation were nearly as palpable as the waves of Wi-Fi, on which all of us tech junkies thrived throughout […]
Marketers dedicate billions of dollars each year to drive traffic to their websites and are projected to nearly double these budgets by 2018.1 However, these ever-growing Internet ad budgets will not result in sustainable business growth if they are focused solely on driving new traffic. It is far more cost-effective for online businesses to prioritize marketing […]
Zoom in on the original and new versions of a check-out form used by an ECommerce Partners client, and then test your ecommerce intuition by guessing the truth. Original Check-Out Form New Check-Out Form The new check-out page increased conversions by 1,742%. […]
“Movember” is the annual celebration of moustaches during the month of November, in order to raise awareness of male-specific cancers and their associated charities. Since inception 2004, a simple public relations act on the part of cancer research organizations has spiraled into a nationwide appreciation for “changing the face of men’s health.” The phenomenon has […]
Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white […]
WHAT’S HAPPENING IN ECP JUNE/JULY? The most fundamental goal of ECommerce Partners is to grow our clients’ businesses, and this month, ECP applied that goal to its own business. Not only did the team net one additional staff member, we welcomed new clients and explored different ways to interact with our associates.
Topshop tested two search bar variations that had different call-to-actions. Test your ecommerce intuition by guessing which variation converted better.
May was an extremely busy month in ECommerce Partners with three birthdays, two employee departures, three new employee arrivals and a trip to Florida! Departure Lounge in ECommerce Partners: May started off with the departure of Kristen who was with ECommerce Partners since 2012. Her role as Executive Assistant to Gil Levy meant she was […]
This video explains how to easily segment your customer list and created target offers which will turn average customers into your best customers.
This short video explains how to use two metrics to value the results of your programs.
Beyond the direct sales potential, the holiday season provides a rare opportunity to leverage the large volumes of traffic for consumer behavior analytics.
When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in […]
The holiday season is upon us, and online shopping volumes are likely to explode. According to eMarketer, US online retail sales for the upcoming holiday season are expected to reach $61.8 billion, a 15% increase over the same period in 2012.
What are you doing to stay competitive these days? We’ve got some inspiration and information for you: the latest from giants Amazon and Target, as well as some interesting new findings about where your users’ eyes go when they’re checking out your site.