Using Email Marketing to Win-Back Customers

By | January 7, 2015

Marketers dedicate billions of dollars each year to drive traffic to their websites and are projected to nearly double these budgets by 2018.1 However, these ever-growing Internet ad budgets will not result in sustainable business growth if they are focused solely on driving new traffic. It is far more cost-effective for online businesses to prioritize marketing […]

Upgrade Your Mobile Strategy This Movember

By | November 18, 2014

“Movember” is the annual celebration of moustaches during the month of November, in order to raise awareness of male-specific cancers and their associated charities. Since inception 2004, a simple public relations act on the part of cancer research organizations has spiraled into a nationwide appreciation for “changing the face of men’s health.” The phenomenon has […]

How to Use Google Analytics Data to Boost Sales

By | November 10, 2014

Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white […]

What’s Happening in ECP June/July 2014

By | July 30, 2014

WHAT’S HAPPENING IN ECP JUNE/JULY? The most fundamental goal of ECommerce Partners is to grow our clients’ businesses, and this month, ECP applied that goal to its own business. Not only did the team net one additional staff member, we welcomed new clients and explored different ways to interact with our associates.

What happened in ECommerce Partners in May?

By | May 30, 2014

May was an extremely busy month in ECommerce Partners with three birthdays, two employee departures, three new employee arrivals and a trip to Florida! Departure Lounge in ECommerce Partners: May started off with the departure of Kristen who was with ECommerce Partners since 2012. Her role as Executive Assistant to Gil Levy meant she was […]

How Leading Apparel Supplier, Castro, Went from Strictly In-Store to Successful Omni-Channel Retailing in Less Than One Year

By | November 6, 2013

When Castro, an international apparel manufacturer with headquarters in Israel, recently agreed to our suggestion to add a dedicated mobile presence to their existing e-commerce website and Facebook pages, we were excited. Not, mind you, because we were hoping to break new grounds — after all, many of our clients are already deeply engaged in […]